Tuesday, July 19, 2011

Creating My Brand

This is also my entry for Inspiration Avenue's weekly challenge: WINGS








 I'm getting ready to purchase a booth banner.
       Please leave me a comment and tell me what you truly think of this banner. 


What describes my brand?





Leaning on the Promises
I hand paint walking canes and sticks and hiking sticks.
When I look at my competition I see nice products that are mostly carved or that derive their artfulness from the combination of different woods.
Mine are distinctive because I paint them.  They are finer than most.  They are “eye popping”.

What makes my canes different?
My attention to detail.
My color choices;  
(I only use 7 bottles of paint; black, white, red, blue, green, yellow, silver and gold)  All of the variations you see are a result of my own blending.
My sense of imagination and playfulness. 
My desire to provide a useful product that inspires Spiritual thoughtfulness. 
But my brand is not just my product.  It’s also my desire and ability to delight my customers.
answer these three questions?
What do people value most about your organization?
I deliver what they expect, or beyond their expectations.  What they see in my shop, or what I deliver in sketches and communications is what they receive.  I also make sure that they receive their product on or before schedule.
What makes you distinctive from your competitors?
The quality of my artwork sets me apart from my competitors.  Most of the canes I see on Etsy are beautiful in different ways.  And for those who cherish the beauty of natural woods, there are plenty to choose from.  But my canes make a different statement.  I strive for “eye popping whimsey”.  Whether a customer considers my work folk art, decorative painting, fine craft, my goal is to paint something that delights the eye.
The second part, but not the second in importance is that I include words of inspiration, cunningly incorporated, as a puzzle.  Each puzzle cane has a snippet of scripture or of a popular prayer, written in such a way that, in order to read it easily, you must know the “key”.
What is it that you do well and consistently deliver to your customers?
My number one desire is to delight my customers.  Nothing is more important than that!  I will bend over backwards to bring the exact details to my custom orders that my customers expect.

8 comments:

Tammy said...

Hey Judy! Your new logo and booth banner is gorgeous! I also love the typeset you chose. It all works very well together.
I enjoyed reading your interview. I cannot remember if I ever told you how much my MIL loved her cane. She must have tossed the card letting her know who it was from because when asked, she had no idea. lol
Thanks for making her birthday special. xo

Kat W said...

Oh I love this booth banner & logo - beautiful. Your work is gorgeous & this banner/logo design is fitting. And it works wonderfully for this weeks theme :-)

Kat Xx

Bleubeard and Elizabeth said...

I like the duel butterflies for this week's IA challenge. Since you asked for honesty, I will give you my honest and humble opinion, which I'm sure is not shared by most. I am not sure how two butterflies fit with walking canes. They are both lovely, but where does the cane come in? Shouldn't your "brand" be reflected in the images? What am I missing here?

Stephanie Mealor Corder said...

I LOVE your logo- I think it fits you perfectly!

Amanda said...

I really love your new logo and banner. And your title of "Leaning on Promises" speaks volumes. It is powerfully subtle statement of praise. And it fits so well with your canes. Great entry for the IA challenge too.

Barbara said...

Great logo, your walking sticks are wonderful...

IM GIRL said...

Judy,
I like the butterflies. In the Chinese culture, 2 butterflies flying together are a symbol of love.
In older cultures, butterflies symbolize re-birth or new life.
In the NBC television show Kings, butterflies are the national symbol of the fictional nation of Gilboa and a sign of God's favor.
Therefore I think the Butterflies on your banner are very fitting for your canes. Your canes are beautiful, just like a butterfly.
XO
Kim

IM GIRL said...

re: Judy,
and they definitely offer new life for someone who needs assistance walking! :)

LIFE IS JUST SO FULL OF COOL STUFF!

My photo
Manchester Township, New Jersey, United States
My nane is Judy and I've been a christian for more than 3/4 of my life. I believe in redemption through the death and resurrection of Jesus Christ and the indwelling of the Holy Spirit, that God, the Spirit lives in me and gives me the power to do His will and to live a joyful life. I have a Godly husband, a grown son and daughter. I live on a farm with 3 goats, 2 chickens, 2 horses, a cat, a dog and a python. I am an artist and a singer. I was a full time stay at home mom, the hardest job you'll ever love! I have two handmade shops on Etsy. Leaning on the Promises www.leaningonthepromises.etsy.com (Hand Painted Walking Canes) and Beaver Creek Pottery www.beavercreekpottery.etsy.com and an Etsy shop for selling Vintage and Antiques. Jersey Pine Pickers www.jerseypinepickers.etsy.com I post about my relationship with God, the Father, Son and Holy Spirit, about the things He teaches me, delights me with and how He uses me.